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Dreaming in America, a film about Lucero : Packaging and Promotional Materials |
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| To illustrate a documentary about the rigors of touring and its effects on a band and its members, we designed a booklet and packaging that begins clean and steadily evolves into a dirty, beer-stained, dysfunctional mess.
The metaphor fit the film well both literally and figuratively, illustrating the physical toll of touring and a career arc from innocent kids to industry veterans.
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