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South by Southwest : Logotype, Iconography and Visual Identity System |
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| Drawing thousands of music, film and interactive professionals from across the globe, SXSW is an unprecedented opportunity for creatives to network and have their work seen by an influential audience of industry professionals. After years of in-house design, the international event came to us with the challenge of finding a fresh perspective on the annual event. The resulting materials would then be extended to thousands of applications by SXSW's in-house design department.
The functional goal was to create a system that is strikingly bold and deceptively versatile— a modular system that could easily be extended to a broad range of media. The conceptual goal was to represent SXSW at a deeper-than-surface level— to address what SXSW is and does, and to visually communicate that in a unique manner. The solution reflects the brand platform, defining SXSW as a catalyst of interaction between artists and industry. |
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