Q: Will you "do what you do" for my company?
Q: Will you "do what you do" for free?
Q: Will you come speak to my school / professional organization / bar mitzvah / VFD demolition-derby?
Q: Are all of your posters screen printed?
Q: What is 'Branding'?
Q: The Decoder Ring Design Concern is an odd name. Why'd you choose it?
Q: Why do you sometimes show your work in a digital format?
Q: Complete this sentence: Everything is better with ____.
Q: Will you screen print my shirt or poster design?
Q: Can I be your intern?

Q: What is 'Branding'?

A: Branding is an honest, consistent representation of the personality of and the promise behind a company. Folks have been doing it long before it was a buzz word, and a brand doesn't necessarily have to be tied to a company. For example, JOHNNY CASH is a strong brand - he stands for something. His values are reflected in every aspect of his life, from the way he sings a song to the way he eats a steak. Obviously, Van Halen is a much weaker brand. Don't get us started on Michael Jackson.