Frank Restaurant Frank Vodka South by Southwest
Otis Saves

(3 images)
  South by Southwest : Logotype, Iconography and Visual Identity System  
Drawing thousands of music, film and interactive professionals from across the globe, SXSW is an unprecedented opportunity for creatives to network and have their work seen by an influential audience of industry professionals. After years of in-house design, the international event came to us with the challenge of finding a fresh perspective on the annual event. The resulting materials would then be extended to thousands of applications by SXSW's in-house design department.