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FreightWise : Capabilities Brochure |
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| In the summer of 1999, the Burlington Northern Santa Fe Corporation (BNSF) created an Internet-based transportation exchange for all types of freight so shippers could get competitive bids from carriers, and carriers could ensure loads are closer to capacity.
We avoided using technological imagery (happy people using computers and drinking coffee), and instead built a system from materials the group was familiar with: semi-trailers and wooden crates. The look is down to earth, and the language reflects the fact that the audience barely has time to think, much less deal with streamlining their process. The message? FreightWise makes it easy. |
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